The Gulf Design Magazine Icon

Corporate design firms like SGMC Brands are shaping Menorca

Author Alan W. Smith

June 12, 2024

by Alan W. Smith

SGMC Brands, corporate designers in Menorca

Design in the Islands
Design news and long reads from expert journalists, covering design, marketing & branding trends in the islands.



Corporate design companies like SGMC Brands are making an impact in the new Menorca’s branding environment bringing to the table new trends and influences. In the modern Menorca’s business environment, corporate design plays a vital role in shaping the visual identity and overall perception of a company. We can see the quick development that new ideas have created in all Menorca’s corporate design culture, including logos, color schemes, typography, and overall brand aesthetics, all working together to create a cohesive and memorable representation of the organization.

Corporate design is not limited to external-facing elements; it extends to internal communications, employee uniforms, office spaces, and marketing collateral. It provides a consistent and unified visual language that reinforces the company's values, mission, and culture. A strong corporate design creates a sense of identity and belonging, both internally among employees and externally among customers and stakeholders.

One of the primary components of corporate design is the company logo. In the words of SGMC Brands creative director “a well-designed logo serves as the visual foundation of a company's identity. It should be distinctive, memorable, and reflective of the organization's values and industry. The logo becomes the face of the company, instantly recognizable and synonymous with its reputation and offerings”.

In addition to the logo, corporate design for Menorca companies must reflect the overall visual aesthetics and style guide. This includes color palettes, typography choices, imagery guidelines, and layout principles. Consistency across these elements ensures that all communications, whether it be websites, marketing materials, or presentations, maintain a unified and professional appearance. This consistency fosters trust and familiarity with the brand, making it easily recognizable and memorable for customers.

More information about SGMC Brands at: sgmcbrands.com