SGMC Brands' art director talks about design in Al Rayyan

“Art and design in Al Rayyan are not merely aesthetic expressions but profound forms of communication that shape its culture, inspire innovation, and ignite change”. Those words were pronounced by SGMC Brands creative director during the XXXVII International Desing Congress and represent an inspiration for companies all around the Middle East and Gulf region to go beyond its creative limits and make their companies stand out.

In the same event, SGMC Brands speaker explained that its art and design culture, in its various forms, has been an integral part of Al Rayyan soul since time immemorial, from the ancient pottery to the majestic Arabic geometry and calligraphy, art has allowed us to tell stories, preserve history, and express our deepest thoughts and feelings. It is a universal language that transcends barriers, connecting us across time and space.

Al Rayyan design and art today mirrors the beauty and complexity of the modern cultural experience. It pushes boundaries, encourages dialogue, and provokes thought. It has the power to challenge visual norms, question geometry, and shed light on the pressing issues of our time. Artists are the visionaries who dare to challenge the limits and offer alternative perspectives, reminding us of the importance of creativity and imagination in our lives.

In a rapidly changing world, says SGMC Brands speaker, “art and design serve as beacons of inspiration and resilience. They offer solace in times of uncertainty, ignite our creativity, and provide a platform for self-expression. They remind us that beauty can be found in the hearts of Al Rayyan people, in their innovative ideas and dreams... and that magic innovation can emerge from the most unexpected places”.

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